Case Study

Samsung & T-Mobile

National Training Experience

Samsung and T-Mobile were looking for a creative, quick, and efficient way to train their sales teams for the launch of Galaxy S8 and all related products.

What we did

Sunday Funday was developed as an “un-training” breakfast event featuring an educational cartoon series, interactive demos, device education, games, and giveaways.

The Captain team printed, produced and distributed more than 4,400 kits including branded cereal boxes, newspapers, games, tumblers, placemats and product information. We shipped the kits to 50,000+ sales professionals located in more than 4,300 locations for use during the live training event. Samsung sold over 5M units in 25 days within launch thanks to its inspired, educated, and engaged salesforce.