Case Study
IPSOS Healthcare Advisory
Website Strategy, Writing, Design, & Development
In March 2021, IPSOS Healthcare Advisory (IHA) asked Foti Creative Group to create a new website for their division. This was an opportunity to give IHA its own online presence, create a cohesive look and feel throughout the site, drive traffic, and stand out from its competitors.
IPSOS Healthcare Advisory is part of a much larger organization, so part of our charge was also to align with the parent company brand while giving the IHA site its own unique online space.
What we did
refreshed the IHA logo
conducted research and analysis of competitor sites
developed new brand messaging with a clear and differentiated voice for IHA
During the project, we:
provided copywriting, design, project management, and development support for the site
produced a photo shoot to ensure every member of the team looked their best
trained an internal team how to make edits and
content changes so the site could be updated by IHA
